Late modernism was inspired by European Avante Garder. Everything of that time had what it each needed to work. The simplicity of all designs, in which form follows function. This went through the American Kitsch period in the 50's.
Frank Lloyd Wright, known for achitecture, interior designer, writer and teacher.
His designs were influenced by the “The Praire Style” of architecture. It consisted of very rigid geometric shapes and was meant to create a truly North American fashion. Inspiration also came from Europe and the Arts and Crafts movement . Colour played a huge role in Frank’s designs, as it was suppose to convey the feel of nature. By doing so, he used autumn colours, warm shades of red, yellow- green, gold and brown. These colours were aimed to create a peaceful, serene and harmonious environment for the climate. His designed used organic shapes, colours and lines.
The 1950's graphic style, "The International Typographic style", originated in Switzerland and is also known as the "Swiss" style. It's known characteristics were:
- Based on pure geometry
- Refined style
- Cleanliness in style
- Objectivity
- Clear communication
- Functional typography
This was often used in asymmetric layouts, San Serif typeface distinguished the very designs of modernism.
The Swiss movement originated and grew out of Bauhaus and the New Typography movements, in which had similar characteristics as well.
Richard Paul Lohse, used this style in his overlay magazines which featured the Bauhaus architectural design elements. Helmut Schmid, also another designer did a remake of Die Neue Gesellschaft and was well known for the use of the International typographic style.
http://www.aisleone.net/categories/international-typographic-style/
Designers who came out of post modernism were strongly against the Swiss modernism and style, based on the slick and clean characteristics.
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