Marshall McLuhan

Marshall McLuhan

Canadian born Marshall McLuhan became the very heart of media ecology. Being a professor of literature, communications theorist , a literally critic and also an educator, scholar and a philosopher.

Becoming one of the most highly influential man in media discourse but focused on communications.

Being an expert on media culture, he thought that through the way communication is shown, affects how strongly the messages are conveyed.

McLuhan argued that technology is an extension of the human nervous system and that technological changes create new environments of sense and feeling altering gradually patterns of perception. The form of medium shapes its content.

"The new electronic interdependence recreates the world in the image of a global village." (from The Medium is the Message)

He died from a stroke in 1980.